Android takes the top spot for revenue generation across all platforms, it continues to lead in revenue generation over the second place iOS, with the gap remaining less than one percentage point (47.66% vs. 47.16%). Android is also the leader in traffic, as measured by impressions according to a report by Opera MediaWorks.
However, when it comes to monetization potential, or the ratio between impressions and revenue, iOS still leads all device platforms. The iPad in particular generates the highest revenue per impression of any device and platform combination
Social Networking is still king in terms of total traffic and revenue, accounting for 31.5% of all impressions and 17.7% of revenue. Perennial top performer Music, Video & Media also retained its historically impressive share of revenue (14.7%), though it did drop from second to fourth in traffic. Games and News & Information are also still fairly high for revenue generation.
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