Do you really need those big numbers of Facebook likes? Apart from feeling good about yourself, the truth is Facebook likes does not mean increase in business.
According to a study by the Ehrenberg-Bass Institute for Marketing Science only 1.2% of those who like your page ever get to engaged with your business, the rest 98.8% mean nothing to your business.
Pretend that you acquire 1000 new likes to your business Facebook page! Once you sit down after your happy dance, you wait for the conversions to start rolling in, and revenue to start ramping up.
What do those 1,000 new likers do? 990 of them don’t do anything. Ten of them visit your page. And what do they do on your page? Maybe click around a little bit. Then what?
The important thing is to get traffic to your website not accumulating likes that will never visit your website. it is traffic to your website that leads to a buying decision and buying decision to money in the bank.
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