Tuesday, 17 November 2015

Most downloaded category of apps by Nigerians


The internet demography in Nigeria is interesting. The following below is a breakdown of the internet usage and mobile apps download in Nigeria.

  • Weekends are the peak internet usage period, it goes down by Monday, picks up by mid-week and reaches the peak again by Saturday.
  • The most visited websites by Nigerians are News, Sports, Social Network and Business.
  • 7/10 of internet users in Nigeria are aged 18-35
  • Apps usage in Nigeria is still low with the most downloaded apps being Utilities 10%, Games 70%, Communication 10%, Entertainment 4% (that's a surprise!), Multimedia 2% and other category of apps 4%



source: operaMediaWorks

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