Smile to Pay by Alibaba.

Alibaba, the Chinese e-commerce giant with more money than it knows what to do with, is planning to introduce a facial recognition option called Smile to Pay that would let shoppers pay for purchases on their smart phones by scanning their faces.


"Online payment to buy things is always a big headache," Jack Ma, cofounder and chairman of Alibaba, said while demonstrating the new feature during a presentation at CeBIT conference in Hanover, Germany. He highlighted concerns about passwords and security. "Today we show you a new technology in the future of how people can buy things online."