Facebook uses your search interests and preferences to guess your motives for browsing. This information will be stored with your account info and be used later for your news feed design and advertisement positioning.
This way, if you look up and check out fashion websites, Facebook will assume that you are interested in buying shoes or clothes and so will be serving ads of those stores featuring the latest and newest fashion.
If you have promoted posts or launched ad campaigns via Facebook then you might know about the target audience setting. One can chose the targets’ age, sex, location, education, hobbies, interests and also filter by pages the audience had liked or groups they had joined.
And there’s the thing called lookalike audiences – people who are likely to be interested in a business because they’re similar to the chosen audience based on site registration, off-Facebook purchases, coupon claims and brand awareness.
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